Team MVRDV views the Benjamin Franklin Parkway not only as a significant opportunity to create an influential, world-renowned public realm project, but also to produce an expansive and integral urban project for Philadelphia with the strength of all Philadelphians. Together, we aim to amplify voices of Philadelphia using place-making strategies and working for and with Philadelphians. By complementing sustainable solutions with concrete local ambitions, we integrate a global perspective to produce strong solutions that enhance Philadelphia’s urban qualities. Based on 6 potential topics for the future of the Parkway, we illustrate 3 initial urban design ideas as a starting point for further discussion and discovery with the City and stakeholders. These are intentionally provocative to encourage discussion and gather feedback to steer the course toward a Benjamin Franklin Parkway beloved by all.